Strategic Plan Launch Playbook for Nonprofits

How to Build Commitment & Momentum in the First 90 Days

Most strategies don’t fail because they’re wrong. They fail because we skip the step that matters most: helping people make sense of the change.

Organizations move from strategy development to execution at full speed without giving teams the time and tools to understand what’s shifting, why it matters now, and what it means for them.

That’s where Strategy Activation comes in.

It’s the critical (and often missing) bridge between bold ideas and real-world execution.

In my work with dozens of organizations navigating big shifts and high-stakes change, one pattern is clear: the first 90 days after a strategy is approved determine whether it sticks—or stalls.

This guide is built for that window.

To help you build belief, create clarity, and spark the commitment it takes to move strategy from paper to practice.

Not just approved.

Activated.